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Boutique baby brand's disposable diapers feature its signature prints
January 18, 2018
By: Tara Olivo
Associate Editor at Nonwovens Industry
aden + anais, the boutique baby lifestyle brand that introduced the first cotton muslin swaddle outside of Australia, announced that it is launching a collection of disposable super soft diapers featuring the brand’s signature prints. Since its launch in 2006, aden + anais has been at the forefront of innovation in the baby space, combining comfort, safety and style in a way that deeply resonates with parents around the world. Now these parents can turn to their trusted swaddle brand to provide super soft diapers that not only perform superiorly but also coordinate with their favorite blankets. Thoughtfully designed to keep little ones comfortable and dry, aden + anais’ diapers are ultra-absorbent with a snug, flexible fit that moves with baby for leak-free protection. Dermatologically tested and hypoallergenic, they are gentle against delicate skin and contain no harsh chemicals, chlorine, fragrances, lotions or latex. Features include: super absorbent core, soft and stretchy side panels, wetness indicator (available in sizes 1 + 2), extra soft top sheet and leak guard protection. aden + anais also announced the launch of its super soft wipes, featuring a thick quilted texture that cleans in just one wipe. Free of alcohol, fragrance, and parabens, the hypoallergenic, premium wipes are safe to use anywhere and everywhere they are needed, soothing even the most sensitive faces, hands and bottoms with calming aloe and vitamin E. Raegan Moya-Jones, aden + anais co-founder and CBO, says: “I’ve been wanting to offer aden + anais moms disposable diapers and wipes for a long time now, but I wanted to make sure that I was giving them a soft yet durable product that would hold up. I’m really proud to be able to provide a super soft, high performance option, and I can’t wait to hear what moms and dads think of the newest addition to our family.” Not only do aden + anais diapers feature fluff sourced from 100% certified sustainable resources, but the brand is also committed to planting one tree for every pack of diapers sold. aden + anais’ diapers come in sizes 1-5 and are available in girl, boy and gender neutral designs that match some of the brand’s bestselling swaddle prints, including jungle jam, flora, jurassic, and for the birds. The super soft, absorbent diapers retail starting at $12.99, while a 72ct pack of wipes retails for $4.99. Diapers and wipes are available at select national retailers, including Buy Buy Baby, Wegmans and online at Amazon and the aden + anais website.
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